The major web search engines work in 2 different divisions. Organic Search (non-paid) and paid search. None of the search engines disclose their organic ranking algorithm to avoid non-user friendly attempts by spammers. Search engines, especially Google, will love your website if it is developed neatly, filled with useful, relevant content and optimized carefully. These optimization steps include the back-end of your website, its content, url structuring, and over 200 more internal and external implementations. The main purpose of a quality search engine optimization is to increase your website's OBA (Online Business Authority) by increasing the quality of your content and the technical components of your website.
Google determines your website's ranking by crediting it with OBA (Online Business Authority) from 0 to 10. This is also called as "page rank". The main purpose of Google is to make sure that its users are satisfied when they click on a link after performing a search. For example, if you are providing website marketing services, your website should include the content about "website marketing" and not other irrelevant subjects, ads or anything irrelevant. By having this relevancy, users will stay in your website and will benefit your content as they find what they have been searching for. Isn't that what we already want? However, if your users type "web marketing companies in new york" into the Google search box and find something about baseball shoes after landing to your website, they will hit the back button and leave your website right away (and yes, they do this faster than you think they do). This will increase your website's bounce rate. The high bounce rates will tell the search engines that the website is not relevant to the users search query and therefore it is not beneficial for the searchers. Guess what Google does to you next? "Whatever you would do to those who hunk your clients away"..
When it comes to market your business, products or services you must be able to interact your potential clients. It's time to redefine the term "interaction" in this contemporary marketing environment. Especially in last 6 years, some of the large businesses fail to promote their products/services affectively in spite of their high amount of marketing budget. These companies are investing TV commercials, newspaper ads, and billboards and still wondering why they can't get solid results. TV, billboard or newspaper advertising can definitely be helpful to promote your business' brand name however, even though these are the important areas to promote your business, they can only let you talk to people (not potentials) and not "listen" to them. Search engines marketing is a direct interaction with your clients since it gives your potential clients the ability for searching your services. Shortly, if you sell tickets for domestic flights your website will be on Google search results when users ask for i.e. "flights to Florida". You are now marketing your travel company someone who is about to "fly" to "Florida" and looking for an "airplane ticket".
Please note that since we create custom project for our each clients we cannot give you an estimation on our website without interviewing you. We do not use standard strategies for all our clients. We specifically sit and work on your business, products, create slogans, develop ideas, strategies then take actions. However you can always request a web marketing quote. So the cost will be varying depending on your needs. Once again, you do not have to pay for counseling.
No, no, no! You cannot be #1 on Google for the all keywords you want. We, Gulaydin Inc, determine the best keywords for your conversion (sales) and optimize your website accordingly. The way Google Organic Search Engine works is monitoring user entries and sorting the results as relevant as possible. So each entry has its own results. You will get different out puts if you type "cheap tickets" and "affordable tickets". The point is "being in higher ranks when your potentials are looking for you". If there was a way to be located on #1 on Google and stay as it is who would be the second? This is why Google doesn't disclose this algorithm to avoid scammers. If someone claims that they can bring your site #1 on Google for each keyword, it's a scam, walk away!
As an example, it would be helpful to illustrate our valuable client Travelspan Inc. One of the most important target of this company is selling "tickets" to "Trinidad". When you type "cheap tickets to Trinidad" into Google search box you get 34 millions of results. We have accomplished to bring Travelspan's ranking up to #1 out of 34 million results and this means at least 4000 clicks in two months. So if you are about to sell your products online we can also create your e-commerce website and get you in a challenging sequence in search engines.
- Google Seo
- Web/Logo Design
- Brochure Design
- PC Solutions