Three Versions of Every Workflow Inside every company, three versions of reality exist at the same time. There is how leadership thinks people work. There is how people say they work. And there is how they actually work. The gap Read more
The Problem Nobody Talks About Most cybersecurity companies lead with fear. “A new ransomware strain is targeting your industry. Is your vendor protecting you?” This messaging is everywhere and frankly, it stopped working. Fear is real in cybersecurity buying decisions, Read more
Nearly everyone I know is either launching a product or thinking about it. Most of them are smart and experienced. The ideas are usually strong. The failure point is rarely the idea. It is execution. Most startups fail because GTM Read more
When evaluating CrowdStrike vs. SentinelOne for endpoint security, I wanted an objective, research-backed comparison rather than relying on vendor marketing or personal bias. To achieve this, I used AI to assist in the research process. I interacted with both ChatGPT Read more
Updated September 2026. Originally published August 2024. Most marketing teams cannot answer two questions about their own work. What does one sales appointment cost us, and what is one worth? Until you can answer both, marketing is a budget line Read more
Building Your Owned Media Channels: A Guide for Marketing Executives With this article, I aim to help marketing executives build communities indirectly owned by their brand to engage with their audiences without having to pay for it. Owned media is Read more
Updated September 2026. Originally published July 2024. In 2024 I wrote that you should build your own marketing database instead of buying lists, and then described five ways to collect contacts. The first half was right. The second half was Read more
9 Real Estate Marketing Ideas Although marketing is principally the same in many industries, real estate is not one of them. The level of competition and the constantly changing priorities of the target audience make promoting a real estate business Read more
In this article, I intend to help CEOs make educated decisions when considering hiring a fractional CMO. I will touch on some key points to help identify specific organizational needs to decide on the right profile and timing when choosing Read more
Updated August 2026. Originally published June 2024. In 2024 I wrote that one prompt engineer with marketing coordinator experience could absorb five marketing roles: market research, SEO, content, social, and data analysis. I was describing myself, and I did not Read more