The First AI Project Most Companies Skip
Inside every company, three versions of reality exist at the same time. There is how leadership thinks people work. There is how people say they work. And there is how…
AI in Practice
What AI changes inside a marketing organization, judged by work that shipped. Operating models, the first projects worth doing, and the ones that look impressive and produce nothing.
4 articles
I Said Prompt Engineer. I Meant Domain Expert.
In 2024 I wrote that one prompt engineer with marketing coordinator experience could absorb five marketing roles: market research, SEO, content, social, and data analysis. I was describing myself, and…
How I Moved a Marketing Team onto AI, and What Changed in Two Years
I asked one of our SDRs to write down every step of his daily workflow. The first version was clean. About ten steps. It was the version he thought I…
AI Content and E-E-A-T: What Actually Has to Come From You
Three articles on this site make the argument better than I can. How to Develop a Go to Market Strategy took me weeks in 2024. How to Build a Cybersecurity…