This section helps marketing executives efficiently adapt their departments and tools to artificial intelligence while managing their own daily tasks.
Three Versions of Every Workflow Inside every company, three versions of reality exist at the same time. There is how leadership thinks people work. There is how people say they work. And there is how they actually work. The gap between those three is where most AI projects die. I Read more
Updated August 2026. Originally published June 2024. In 2024 I wrote that one prompt engineer with marketing coordinator experience could absorb five marketing roles: market research, SEO, content, social, and data analysis. I was describing myself, and I did not say so. At the time I was acting as a Read more
One link in this article is an affiliate link. If you subscribe to SEMrush through it, I earn a commission at no extra cost to you. I only link to tools I use myself. Full disclosure. Updated August 2026. Originally published June 2024. In 2024 I wrote 2,400 words about Read more
Updated August 2026. Originally published July 2024. I asked one of our SDRs to write down every step of his daily workflow. The first version was clean. About ten steps. It was the version he thought I wanted to see, the workflow as it would appear in a job description: Read more
Updated August 2026. Originally published June 2024. Three articles on this site make the argument better than I can. How to Develop a Go to Market Strategy took me weeks in 2024. How to Build a Cybersecurity Content Strategy took me a day, and it is the better article. CrowdStrike Read more