Updated September 2026. Originally published June 2024. There is a complaint I have heard from more than one executive, in almost the same words every time. We are paying for SEO. Traffic is up. None of it shows up in the P&L. The usual response is to go and optimise Read more
Updated September 2026. Originally published June 2024. In June 2025 I started rebuilding the internal link structure of a B2B services site. Organic traffic that month was 4,774. The most recent month in the same report shows 18,918. Organic traffic, all time, for the site described above. The silo work Read more
Updated September 2026. Originally published June 2024. Here is a problem I have been working on recently, and it explains why most go to market plans fail before anyone writes a single piece of copy. A buyer has virtualisation infrastructure. Broadcom’s acquisition of VMware has reset the licensing model to Read more
Updated September 2026. Originally published June 2024. The most important sentence about your brand is now written by somebody else. A buyer asks a model who the credible options are in your category. What comes back is a one line characterisation of you, assembled from your site, from third party Read more
One link in this article is an affiliate link. If you subscribe to SEMrush through it, I earn a commission at no extra cost to you. I only link to tools I use myself. Full disclosure. Updated August 2026. Originally published June 2024. In 2024 I wrote 2,400 words about Read more
Two links in this article are affiliate links, to SEMrush and Chatsimple. If you sign up through them, I earn a commission at no extra cost to you. I only link to tools I use myself. Full disclosure. Starting an E-commerce Business Skill-sets you need: Technical: CMS (WooCommerce, Shopify, or Read more
Updated August 2026. Originally published May 2024. Between January 2017 and January 2018 my team ran 59 A/B tests. We won 26 of them. We lost 31. Two were inconclusive. That is a 44 percent win rate. I lost more tests than I won across a full year, and I Read more
Updated August 2026. Originally published July 2024. I asked one of our SDRs to write down every step of his daily workflow. The first version was clean. About ten steps. It was the version he thought I wanted to see, the workflow as it would appear in a job description: Read more
Updated August 2026. Originally published June 2024. Three articles on this site make the argument better than I can. How to Develop a Go to Market Strategy took me weeks in 2024. How to Build a Cybersecurity Content Strategy took me a day, and it is the better article. CrowdStrike Read more
Updated September 2026. Originally published April 2024. Between July and August 2026 I roughly doubled the traffic on two websites I own and operate. One is Diets Meal Plan, which went from 10,274 sessions to 16,928, with revenue up 53 percent. The other is TechnoWifi, which went from 4,326 sessions Read more